December 28, 2002, NORINCO's New Logo Release
Conference was solemnly held in Beijing. More
than 300 guests from business circles, financial
communities, embassies in China of selected countries,
representative offices of prestigious transnational
corporations, and the State departments concerned
attended the conference.
NORINCO exhibited its new logo and new image
to various dignitaries.
NORINCO's new logo would be used
from January 1, 2003.
The new logo combines with a blue circle and symbol ¡°N¡± with gradual change of colors of blue, orange, and purple. The Chinese word "±±·½¹¤Òµ" and "NORINCO" is the vital parts of the logo.
The solid blue circle symbolizes stars over the skies of the world. The jumping ¡°N¡± symbolizes that we are marching toward the unlimited universe. The combination of the two symbolizes NORINCO¡¯s corporate culture of world market orientation, human-orientation, and innovation. We are carrying forward the cause pioneered by our predecessors and forge ahead into the future of unlimited development.
The gradual change of colors of blue, orange, and purple symbolizes NORINCO¡¯s characteristics: a strong conglomerate, excellent efficiency, competitive, friendly, coorporation, and unlimited innovation.
